22/101 Show your best testimonials on your Wix Website
- Nov 2, 2024
- 4 min read
Updated: May 31
Client testimonials are one of the most persuasive things you can put on a website. Adding Wix testimonials to your site shows visitors exactly how you work and what they can expect when they buy from you or book your time. This guide walks Wix users through two simple ways to display testimonials on Wix - handpicking your best customer reviews, or using an app to pull them in automatically - so you can build trust and turn more browsers into paying customers.
Why customer testimonials build trust
Social proof works. When a potential customer sees genuine feedback from people like them, it lowers hesitation and makes your service feel safe to choose. A wall of positive customer testimonials, a strong average rating, or a short quote sitting next to your pricing can be the nudge that turns a maybe into a booking.
Testimonials also help your SEO. Fresh, keyword-rich feedback on the page gives search engines more context to work with, and a dedicated reviews section keeps visitors on your site for longer.
Two ways to add testimonials to your Wix site
Handpick your best customer reviews
The simplest option is to choose a handful of your strongest reviews and place them throughout your site. Copy the customer's words, add their name and a photo or company where you have permission, and drop them onto your homepage, your services page or a dedicated testimonials page. Handpicking gives you full control over which feedback appears and exactly where it sits.
Embed testimonials automatically with an app
If you collect reviews regularly, a testimonials slider app saves you the manual work. These tools let you embed testimonials from Google, Facebook or Yelp reviews straight onto your Wix website, and they refresh on their own as new feedback arrives. Most give you a testimonial widget you can style to match your brand.
The best testimonials slider apps for Wix users
The Wix App Market has several strong options, and you can preview most with a quick app demo before installing. When you are choosing your next app, weigh up the average rating other Wix users have left and check what support the developer offers:
Elfsight is a flexible Google reviews widget with generous styling controls. The native Wix Testimonials Slider is a testimonials slider built for Wix with several ready-made layouts. POWR and Common Ninja are popular slider app choices that both have free tiers.
Check each widget's pricing and free limits before you commit, and read the privacy policy so you know how customer data is handled. Many of these widgets are mobile-friendly out of the box, and a few support custom CSS if you want pixel-perfect control over the page.
How to embed testimonials on Wix, step by step
Pick your method first - handpick, or a testimonials slider app.
If you are using an app, open the Wix App Market, add it to your site and drop the widget onto the page where you want reviews to show.
Connect your review sources - Google, Yelp reviews or Facebook - or paste in your handpicked customer testimonials.
Style the testimonial widget, set how many reviews show at once, and save.
Publish your site, then check the page on mobile to be sure the widget looks right.
Each step takes only a few minutes, and you can re-order or restyle the section at any time.
Frequently asked questions
How do I add testimonials to Wix?
You can add testimonials on Wix in two ways: handpick your best customer reviews and place them manually, or install a testimonials slider app from the Wix App Market to embed and update them automatically.
What is the downside of Wix?
Wix is quick and easy to use, but some of the most powerful apps sit behind paid pricing tiers, and very bespoke layouts can need a little custom CSS. For most small businesses the trade-offs are minor next to how fast you can launch a polished site.
What is a testimonial example?
A testimonial is a short, genuine quote from a happy customer, ideally with their name and a clear result - for example: "What a relief to find Rory at Smoogles." A star or average rating shown alongside the quote adds even more weight.
How to display testimonials on a website?
Display testimonials where decisions actually happen - near your pricing, on your services page, or beside a bookings button - and keep them visible without crowding the rest of the page.
Read more on embedding reviews on your Wix website here: Adding Google reviews using the Elfsight app. For more tools worth installing, see our guide to the top ten Wix apps, or explore what the Wix Editor can do. Want a hand setting yours up? Visit our website and get in touch.
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