Last updated: 24 February 2026

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Smoogles Design respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, contact us, book services, buy products, or subscribe to our marketing.

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1. Who we are

Data Controller: Smoogles Design (sole trader)
Address: 57 Shoscombe, Bath BA2 8LS, UK
Email: info@smoogles.com

If you have questions about this policy or want to exercise your data rights, contact us using the details above.

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2. What data we collect

Depending on how you interact with us, we may collect:

Information you provide to us

• Name, email address and message content when you contact us

• Details submitted in enquiry forms, project questionnaires, booking forms, and file uploads

• Information provided when you subscribe to our newsletter or download resources

• Purchase and order details when you buy services or products (including digital and physical products)

• Any information you include when leaving a testimonial or review (for example via Google reviews or Wix Marketplace)

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Information collected automatically

• Technical data such as IP address, device type, browser, operating system

• Usage data such as pages visited, actions taken, referral sources

• Cookie and tracking data from analytics and advertising tools

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Payment information
Payments are handled by third parties (Stripe and PayPal). We do not store full payment card details. These providers process payment information according to their own privacy policies.

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3. Where we collect your data from

We collect data through:

• Our website on Wix (Wix Studio and Wix Classic), including Velo features

• Contact forms, enquiry forms, booking forms, calendar/meeting requests, questionnaires and file upload forms

• MailerLite subscription forms and email automations

• Moxie CRM forms, booking and client management

• Analytics and advertising tools (Google Analytics, Wix Analytics, Meta Pixel, Google Ads tags)

• Embedded content and widgets (YouTube, Google Maps, chat widgets, review widgets, booking widgets)

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4. How we use your data

We use your personal data to:

• Respond to enquiries and provide customer support

• Deliver and manage services (including booking sessions, meetings and project work)

• Provide access to downloads or resources you requested

• Process orders and manage transactions for services and products

• Send marketing communications (monthly newsletter and follow-up sequences) where permitted

• Improve our website, services and user experience using analytics

• Measure advertising performance and run retargeting campaigns (Meta and Google)

• Maintain business records, handle disputes, and comply with legal obligations

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5. Our lawful bases for processing

Under UK GDPR, we rely on one or more of the following lawful bases:

• Contract: when we need your data to provide a service, take bookings, or fulfil an order

• Legitimate interests: to run and improve our business (for example, replying to enquiries, improving our website, measuring performance, keeping records)

• Consent: for marketing in some situations and for certain cookies/tracking (see Cookies section)

• Legal obligation: where we must keep records for tax, accounting or regulatory reasons

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6. Marketing and communications

We send a monthly newsletter and may send follow-up email sequences after you sign up or download a resource.

• You can unsubscribe at any time using the link in our emails.

• If you opt out, we may still send non-marketing emails that are necessary for service delivery (for example booking confirmations, receipts, or replies to enquiries).

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We use MailerLite and Moxie to manage email communications and customer records, and Gmail for day-to-day email.

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7. Cookies, analytics and advertising

Our site may use cookies and similar tracking technologies. These can include:

• Analytics cookies (Google Analytics and Wix Analytics) to understand website usage and improve performance

• Marketing cookies (Meta Pixel and Google Ads tags) to measure ad performance and show relevant ads

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Right now, you told us the site may run analytics/tracking by default and you are not using a cookie consent tool. If you add a consent banner later, we will update this policy and your Cookies Policy to reflect your settings.

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You can also control cookies through your browser settings. Blocking cookies may affect how some parts of the site work.

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8. Who we share your data with

We share personal data only when needed to run our business and deliver services. This may include:

• Wix (website hosting, forms, eCommerce and site functionality)

• MailerLite (email marketing, forms, automations)

• Moxie CRM (client management, forms, booking and meetings)

• Google (Google Analytics, Search Console, Gmail)

• Meta (Meta Pixel for advertising measurement and retargeting)

• Stripe and PayPal (payment processing)

• Embedded services such as YouTube, Google Maps, chat widgets, review widgets and booking widgets, which may collect data according to their own policies

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We do not sell your personal data.

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9. International data transfers

Our audience includes the UK and the US, and some of our suppliers may store or process data outside the UK.

Where personal data is transferred internationally, we take steps to ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to EU Standard Contractual Clauses, or other lawful mechanisms provided by UK GDPR.

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10. How long we keep your data

We keep personal data only as long as necessary for the purpose it was collected.

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Based on your preferences:

• Enquiries: kept for up to 12 months

• Client communications and client records: kept for up to 5 years

• Invoices and transaction records: kept for up to 5 years (or longer if legally required)

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We may keep limited data for longer if needed to establish, exercise or defend legal claims.

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11. How we protect your data

We take reasonable technical and organisational measures to protect personal data, including access controls, secure systems, and limiting access to people and tools that need it.

No system is 100% secure, but we do our best to avoid data leaks, mishaps, or “oops I uploaded the client list to TikTok” situations.

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12. Your data protection rights

Under UK GDPR, you may have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion of your data

• Restrict or object to processing

• Request transfer of your data (data portability)

• Withdraw consent at any time (where we rely on consent)

To exercise your rights, email info@smoogles.com. We may ask for proof of identity before acting on a request.

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13. Children’s privacy

Our services are not aimed at children, and we do not knowingly collect data from anyone under 16. If you believe a child has provided personal data, contact us and we will remove it.

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14. Links and embedded content

Our website may include links to other sites or embed third-party content (for example YouTube videos, Google Maps, chat widgets, review widgets, booking widgets). These third parties may collect data when you interact with their content. Their privacy practices are governed by their own policies.

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15. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our website, and the “Last updated” date will change.

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16. Complaints

If you are unhappy with how we handle your personal data, please contact us first and we’ll try to resolve it.

You also have the right to complain to the UK data protection authority:

Information Commissioner’s Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, UK