The Best Wix Apps to Use on Your Website
- Mar 16, 2022
- 13 min read
Updated: Jun 1
Here is Smoogles Design's run down of the best Wix apps to use on your website. The right apps turn a good-looking Wix site into a genuine business tool - taking bookings, selling products, capturing leads and showing off your reviews - and almost all of them install in a couple of clicks. If you'd like us to set up or fine-tune any of these apps for you, do get in touch.
Below I've grouped the best Wix apps by what they actually do for your business, with the key features of each, a note on pricing, and where they fit. Some are free Wix apps built by Wix; others are trusted third-party Wix plugins from the Wix App Market. Either way, these are the apps I reach for again and again on client projects, and together they cover marketing, sales, customer support, analytics and more. Whether you call them Wix apps, plugins or widgets, the best ones each solve a real business problem - and the wrong ones just slow your website down.
How to add apps from the Wix App Market
Every app in this guide comes from the Wix App Market - the built-in store you reach from your site's dashboard. Open the App Market, search for the app you want, and click Add to Site. The app installs on your Wix site in seconds, ready to position and style. Many people call these tools Wix apps; you'll also see them described as plugins or widgets, but on Wix they all live in the same App Market.
Plenty are free Wix apps to install, with paid plans only if you want the advanced features. Third-party plugins usually offer a free tier plus their own paid plans, and most come with ready-made templates so they look right on your site from the start. Some of the best Wix plugins are made by Wix itself; others come from specialist developers, and the App Market lists user reviews and ratings for each so you can judge quality before you install.
For most Wix users, the sensible approach is to add only the apps your website genuinely needs for your business, keep an eye on performance, and review them every few months. A bloated site running twenty apps you never touch is slower and harder to manage than a lean one with five plugins that earn their place - so think of this list as a menu, not a shopping trolley. Below, every app includes its main features and a note on pricing so you can match the right tools to your business goals.
Why your choice of apps matters
It's easy to think of apps as a free-for-all - add a few, see what sticks. But every app you install adds a little weight to your website, and that affects performance and the user experience your visitors get. The best Wix apps earn their keep: they bring in bookings, sales or leads that more than justify their place. The rest just slow your pages down.
So the goal isn't the most apps - it's the right apps. A focused set of well-chosen tools gives you better performance, a cleaner user experience, and a website that's easier to manage as your business grows. With that in mind, here are the apps worth your attention.
Social media and content apps
Your website should feed your social media presence, and your social channels should feed your site. These Wix apps keep the two working together and give you more ways to publish content.
Instagram Feed
If you want to display your Instagram feed on your website, this app is a great way to do it. Once installed, you connect the app to your logged-in Instagram account and choose how the social media stream looks, from grid layouts to sliders. I also find it useful to add a "follow us on Instagram" button just before the feed to encourage visitors to your site to follow you.
It's one of the simplest ways to add fresh social media content to a page without lifting a finger - the feed updates itself every time you post, which keeps your website looking active. Key features include flexible layout templates, clickable posts, and automatic updates that need no maintenance.
Wix Video
The Wix Video app lets you host and showcase videos directly on your website, from a single hero clip to a full channel of tutorials. Video is some of the most engaging content you can publish, and keeping your videos on-site (rather than only on social media) keeps visitors on your pages for longer.
Main features include video galleries, channel templates, the option to sell or rent videos, and live streaming. If you create regular video content, it's a strong addition to your website and pairs well with your social media and email marketing.
Wix Blog
The Wix Blog app is ideal for sharing content on a regular basis, and its multiple layout templates and configurations will suit most requirements. A blog is one of the best long-term marketing investments you can make on a Wix site: every useful post is another page a search engine can rank, another answer for your customers, and another reason to come back.
Main features include categories and tags, scheduled publishing, an email subscriber option, and built-in SEO settings for each post. Pair it with a content plan and it quietly builds your website's authority and brings in steady online traffic over time.
Reviews and social proof
Nothing converts a hesitant visitor like seeing that real people trust you. Reviews are some of the highest-impact content you can add to a website.
Elfsight Google Reviews
This app from Elfsight allows you to embed your Google reviews into your Wix website, pulling them straight from your Google Business Profile so they stay current. It's a polished way to put genuine customer feedback in front of new visitors, and it consistently lifts customer engagement - and sales - on the pages where I add it.
Elfsight offers a free plan plus a basic plan and a pro plan as your needs grow, with control over layout, filtering which reviews show, and styling templates to match your brand. I've written a full walkthrough here: adding Google reviews to your Wix website using the Elfsight app.
Key features include automatic syncing of new reviews, review filtering, and a layout that works on mobile and desktop. Strong reviews improve the user experience for cautious buyers and give your whole website more credibility.
Bookings, services and pricing plans
If you sell your time or your expertise, these Wix apps handle the admin so you can focus on the work.
Wix Bookings
If you provide services in person or online, a booking system is an efficient way to manage interactions with customers, who can select the services you offer on a calendar picker. The Wix Bookings app includes built-in marketing automation and follow-ups for the services you provide, such as reminders and booking confirmation emails, which cut no-shows and save you chasing people.
Key features include online payments, staff calendars, group classes and courses, and customer reminders. For bespoke functionality there is also the Velo Wix Bookings API, which lets us build a completely custom booking experience when the standard app isn't quite enough. For a service business, this single app often replaces two or three separate tools.
Wix Pricing Plans
The Wix Pricing Plans app is ideal for offering customers recurring payment options linked to the services you provide, or standalone plans and memberships. It's the engine behind subscriptions, course access and retainer-style billing on a Wix site, and it ties neatly into bookings, stores and members.
Main features include a basic plan and a pro plan you can offer side by side, free trials, and the ability to restrict content or bookings to paying members. Further customisation is achieved using the Velo Wix Paid Plans API. The app itself is free to add; you simply need a Wix plan that supports taking payments.
Wix Events
If you run workshops, classes, webinars or any kind of event, the Wix Events app handles the whole journey - listings, RSVPs, ticketing and online payments - from your website. It saves juggling a separate ticketing platform and keeps your branding consistent from the invite to the confirmation email.
Main features include ticket types and pricing tiers, automated reminders, guest lists, and event templates you can reuse. It connects to your members area and email marketing too, so an event becomes a way to grow your audience and your sales rather than a one-off. For many service businesses, paid events are a genuine new revenue stream.
eCommerce: selling on your Wix site
Wix Stores
The Wix Stores app lets visitors to your site purchase the physical or digital products you have to offer, turning your website into a full online store. There are lots of design possibilities here, with store templates and options to tweak the look and functionality so your ecommerce website feels exactly right for your brand.
Key features include product galleries, discount codes, abandoned-cart recovery, multiple payment providers and shipping rules - everything you need to drive online sales. Your online store connects to the rest of your site too: reviews build trust on product pages, email marketing brings shoppers back, and analytics show you which products actually sell.
The Velo Wix Stores API also allows for custom functionality, and Stores can connect to a dropshipping app like Modalyst so you can sell without holding stock. For a growing ecommerce business, this is the core app everything else plugs into. Pricing for an online store is tied to your Wix Business plan rather than the app itself, and the right plan unlocks more sales features as you scale.
Most small businesses start with a simple online store - a handful of products, one payment provider and a clean checkout - then grow from there. As your store matures you can layer on subscriptions, bookings and digital downloads, so the same Wix Stores app scales from a side hustle to a serious ecommerce business. The main features that move the needle are the ones that recover lost sales: add reviews to your product pages, connect email marketing for abandoned-cart and post-purchase flows, and you have an online store that quietly markets itself and lifts sales without extra work.
Customer support and engagement
Turning a visitor into a customer often comes down to answering one question at the right moment. These apps make that easy.
Wix Chat
Wix Chat adds a live chat box to your site so visitors can message you directly, and it's one of the quickest wins for customer support. Messages land in your Wix Inbox and the Wix Owner mobile app, so you can reply from your phone, and automated greetings can answer common questions while you're away.
Key features include automated responses, chat forms to capture details when you're offline, and a single inbox that pulls together chat, email and social messages. It's a small addition that has an outsized effect on customer engagement and sales, because a quick reply is often the difference between an enquiry and a missed sale.
Wix FAQ
This Wix app allows you to add frequently asked questions to your website, with categories to organise them efficiently. A good Wix FAQ section quietly reduces your support load by answering the questions customers ask before they need to email you, and it's excellent for SEO because it targets the exact phrases people search.
Main features include unlimited questions, categories, and a layout that matches your site. It's one of the most underrated free apps for both customer support and search visibility.
Wix Forms
The Wix Forms app is a flexible form builder for contact forms, registrations, quotes, feedback and surveys. You can drag in the fields you need, set up email notifications, and route submissions wherever they're useful.
Key features include conditional fields, file uploads, payment fields, ready-made form templates, and submission management from your dashboard. Forms are the workhorse of most websites - every enquiry, sign-up and piece of customer feedback usually starts with one - so it's worth setting them up properly. A well-placed form is one of the simplest ways to turn website visitors into leads.
If you run a service business, a quote or enquiry form is often the single most important element on your website. And because the form builder is so flexible, the same app handles event registrations, customer feedback surveys and job applications - no separate tools and no extra plugins. Spend ten minutes getting your main forms right and you'll capture more leads from the same traffic.
Members area
Wix Members Area
If you have a store or a booking system, you'll most likely require a members area. Your customers can manage their orders, notifications and bookings, update their details, and access whatever you choose to gate behind a login. Combined with Pricing Plans, it's how you build a paid membership or community on a Wix site.
Main features include member profiles, custom dashboards, and content you can restrict to logged-in members. The Members Area can also be built from scratch using Velo if the built-in app isn't sufficient for your needs, which gives us a lot of room to create a tailored experience for more complex projects.
Marketing and growth apps
Once your website is doing its job, these Wix apps help you bring people back and turn visitors into repeat customers. This is where a little marketing effort pays off in real sales.
Wix Email Marketing
The Wix Email Marketing app lets you create branded campaigns, newsletters and automated follow-ups from inside your dashboard, using your existing contacts. It's a straightforward way to keep your audience warm without paying for a separate platform, and it draws on your Wix data so your marketing stays joined up.
Key features include ready-made email templates, a free monthly send allowance with paid plans for higher volumes, and marketing automation - for example, a welcome email when someone joins, or a nudge after a purchase. For businesses that want to reach people on their phones, App Market add-ons extend this into SMS marketing too, so you can run email and text campaigns side by side.
Announcement bars, banners and popups
For time-sensitive offers, an announcement bar, promotional banner or popup is hard to beat. You'll find several announcement bar, banner and popup apps in the Wix App Market that let you run a sale message, collect emails, or flag important news. Used sparingly, banners and popups are an easy way to lift sales during a campaign without redesigning a page - just don't let popups get in the way of the user experience. A single, well-timed banner usually beats three competing popups, and it keeps the user experience clean on mobile.
Analytics and performance
You can't improve what you don't measure. These apps tell you what your website visitors actually do, so you can make better decisions about your marketing and design.
Wix Analytics
Built into your dashboard, Wix Analytics gives you the essentials: traffic, top pages, traffic sources, online sales and conversion goals. For many sites it's enough on its own, and it's the first place to look for performance tracking and quick answers about how your website is doing.
Main features include customisable reports, goal tracking, and sales analytics for online stores, all without adding a third-party app.
TWIPLA (Visitor Analytics)
When you want to go deeper, TWIPLA - formerly Visitor Analytics - is one of the best analytics apps on the Wix App Market. It's a privacy-first, cookieless tool, which means it can track visitor behaviour while staying compliant with GDPR and other data protection laws, often without the need for a cookie consent banner.
Key features include heatmaps, session recordings, conversion funnels, and on-site polls and surveys for direct visitor feedback. Seeing exactly where website visitors click, scroll and drop off is the fastest way to improve user experience and your site's performance, which feeds straight back into more online sales. There's a free plan to get started, with paid plans as your traffic grows, and your data is stored in ISO 27001-certified data centres in Germany.
SEO apps and tools
Apps make your website do more; SEO makes sure people actually find it. This is the area where the right tool pays for itself fastest, because traffic is what turns all those other features into sales.
SE Ranking
SE Ranking is the SEO platform we use day to day at Smoogles Design, and it has a Wix app so you can connect your site directly. It handles keyword rank tracking, a full site audit for your SEO health, competitor research and backlink monitoring, all in one dashboard - far more depth than the built-in SEO features alone.
Key features include daily keyword position tracking, automated site audits, and clear reports you can actually act on. If you'd rather we handled your search engine visibility for you, take a look at our SEO Boost service or our wider Wix SEO packages - we use SE Ranking on every client account, so the data behind our work is the same data the professionals rely on.
Which apps does your Wix site need?
It's tempting to install everything, but the best Wix apps for your site are the ones that match your goals. A service business needs Bookings, Pricing Plans and reviews. An online store needs Wix Stores, email marketing and analytics. A content-led website needs the Blog, Video, forms and a strong FAQ.
Start with your main features - the two or three things your website absolutely must do - then add the supporting apps around them. Keep an eye on performance, remove anything you're not using, and revisit your set-up as your business grows. The right apps, chosen deliberately, are what turn a Wix template into a website that genuinely works for your business.
Frequently asked questions
What are the best Wix apps for a business website?
It depends on your goals, but the apps most businesses get value from are Wix Bookings or Wix Stores (depending on whether you sell time or products), Elfsight Google Reviews for social proof, Wix Email Marketing to stay in touch, and an analytics app like TWIPLA. Add Wix Chat and Forms for customer support and lead capture, and you've covered the essentials.
Are Wix apps free?
Many are. Most native Wix apps are free to add from the Wix App Market, though some features need a paid Wix Premium or Business plan. Third-party plugins such as Elfsight, TWIPLA and SE Ranking typically offer a free plan plus paid tiers, so you can try them before committing.
How do I add an app to my Wix site?
Open the Wix App Market from your dashboard, search for the app, and click Add to Site. It installs on your Wix site in seconds, and you can position and style it from the editor. You can add an app to your site today and have it live in minutes.
Can I build custom app functionality on Wix?
Yes. Many of Wix's core apps - Bookings, Stores, Pricing Plans and Members - have a matching Velo API, so a developer can extend them well beyond the standard settings. That's how we build bespoke booking flows, custom member areas and tailored ecommerce features for clients who need something specific.
Do too many apps slow down a Wix site?
They can. Every app adds a little code to your pages, so a website running dozens of apps and plugins will usually load more slowly and feel less polished. That hurts both performance and the user experience, and it can quietly cost you sales. Stick to the apps that earn their place, and remove anything you've stopped using.
Are there free Wix apps with good templates?
Plenty. Most native Wix apps are free and ship with ready-made templates and layouts - the Blog, FAQ, Forms and Video apps all include designs you can drop in and restyle. Third-party plugins often include template galleries too, so you rarely start from a blank page. It's one of the reasons the App Market is such a quick way to add real features to your website.
Final thoughts
The Wix App Market has come a long way, and the right apps can transform what your website does for your business - more bookings, more online sales, better customer support and a clearer view of your performance. The trick is to be deliberate: pick the apps and plugins that serve your goals, set them up properly, and keep your site lean and fast.
If you'd like a hand choosing or setting up the best Wix apps for your site, that's exactly what we do. Take a look at a custom Wix website build, our Wix website support options, or simply get in touch and we'll point you to the right next step.
