01/101 Does your website have a Favicon?
- Rory Buckley
- Aug 24, 2022
- 4 min read
Updated: Jul 15, 2024
The first in a new series "101 Quick WIX Tips"
1️⃣ Favicon - its that icon you see in all your open browser tabs.
Add a Favicon to your WIX (or any platform for that matter) website. It's usually the brand logo similar to what is used for an Instagram profile. When used it's a good visual indicator of your website presence across the web. Using a transparent PNG square image is a good way to go. This can be uploaded in the WIX dashboard settings.
A favicon might seem like a small detail, but it plays a significant role in the overall user experience and branding of your website. If you have a Wix website, adding a favicon can offer numerous benefits, from improving brand recognition to enhancing user experience. In this blog post, we'll explore why you should have a favicon on your Wix website and how to add one.
What is a Favicon?
A favicon, short for "favourite icon," is a small icon associated with a particular website or webpage. Typically displayed in the browser's address bar, tabs, bookmark lists, and other interface elements, favicons help users easily identify and navigate to your site.
Benefits of Having a Favicon on Your Wix Website
1. Enhanced Brand Recognition
A favicon is a visual representation of your brand. By using your logo or a unique symbol as your favicon, you reinforce your brand identity every time a user visits your site. This consistent branding helps in making your website more recognisable and memorable.
2. Improved User Experience
Favicons make it easier for users to find your website among multiple open tabs or in their bookmarks. This small visual cue can significantly improve the user experience, especially for repeat visitors who frequently access your site.
3. Professional Appearance
A website without a favicon can appear incomplete or unprofessional. Adding a favicon to your Wix site shows attention to detail and enhances the overall look and feel of your website, making it appear more polished and trustworthy.
4. Better Bookmark Management
When users bookmark your site, the favicon appears next to the site name in their bookmark list. This makes it easier for users to quickly locate and return to your site, potentially increasing repeat visits and customer retention.
5. SEO Benefits
While a favicon alone won't dramatically boost your search engine rankings, it contributes to a positive user experience and brand consistency, both of which are important factors for SEO. Search engines like Google favour websites that offer a great user experience, and a favicon is a part of that.
How to Add a Favicon to Your Wix Website
Adding a favicon to your Wix website is a straightforward process. Follow these simple steps to get started:
Step 1: Design Your Favicon
First, create a favicon that represents your brand. It should be a simple, clear, and recognisable image. Favicons are usually 16x16 or 32x32 pixels in size. You can use design tools like Adobe Illustrator, Photoshop, or online favicon generators to create your icon.
Step 2: Upload Your Favicon to Wix
Access Your Wix Dashboard: Log in to your Wix account and navigate to the site you want to edit.
Go to Settings: In the left-hand menu, click on "Settings."
Select Favicon: Under "General," click on "Favicon."
Upload Your Favicon: Click "Upload Image," select your favicon file, and upload it to Wix. Ensure the file is in the correct format (usually .ico, .png, or .jpg).
Save and Publish: Once your favicon is uploaded, click "Save" and then "Publish" to make it live on your website.
Step 3: Verify Your Favicon
After publishing, open your website in a browser and check that the favicon appears in the tab next to your site's name. It may take a few minutes for the changes to take effect.
Tips for an Effective Favicon
Simplicity is Key: Due to its small size, your favicon should be simple and clear. Avoid using text or intricate designs.
Use High-Contrast Colours: Choose colours that stand out and are easily distinguishable.
Maintain Brand Consistency: Your favicon should align with your overall branding, using elements such as your logo or brand colours.
Next Steps
Incorporating a favicon into your Wix website is a small yet impactful step toward improving your site's professionalism, user experience, and brand recognition. By following the steps outlined in this guide, you can easily add a favicon to your site and start reaping the benefits. Don't overlook this tiny but mighty detail—make your Wix website stand out with a distinctive favicon today!
By paying attention to such details, you can significantly enhance your website's appeal and effectiveness, ultimately driving more traffic and engagement from your visitors.
If you need help setting the social share image up on your website book a discovery call with Rory by clicking below.
