The second in the series "101 Quick WIX Tips"
2️⃣ Social Share - It's the image that is used when sharing a website page on social media. It is usually the website logo, page or post related image. These can be uploaded in the WIX dashboard website settings under general share image and also in the SEO section for each page found under manage pages. There is also an social share section in the blog app posts and categories to change this image.
In today's digital age, social media plays a crucial role in driving traffic and engagement to your website. One essential element that often gets overlooked is the social share image, also known as the open graph image. If your Wix website is missing this key component, you might be missing out on a valuable opportunity to enhance your social media presence and attract more visitors. In this blog post, we'll explore why the social share image is important and provide a step-by-step guide on how to add it to your Wix website.
Why the Social Share Image Matters
1. Enhances Visual Appeal
A well-designed social share image makes your links stand out on social media platforms. When users share your content, a compelling image can capture attention and encourage clicks, increasing your website's visibility and traffic.
2. Improves Click-Through Rates
Social media posts with images generally receive higher engagement rates than those without. A relevant and attractive social share image can significantly improve your click-through rates, driving more users to your site.
3. Strengthens Branding
A consistent and professional social share image reinforces your brand identity. By using images that align with your brand’s aesthetics and messaging, you create a cohesive online presence that is easily recognisable by your audience.
4. Provides Context
A social share image provides context for your content, helping users understand what the link is about at a glance. This context can make your posts more appealing and informative, leading to higher engagement.
5. Enhances SEO
Social share images can indirectly impact your SEO by improving user engagement and driving more traffic to your site. Search engines consider user behaviour metrics like click-through rates and time spent on the site, which can contribute to better rankings.
How to Add a Social Share Image to Your Wix Website
Adding a social share image to your Wix website is a straightforward process. Follow these steps to ensure your content looks great when shared on social media:
Step 1: Log in to Your Wix Account
Start by logging in to your Wix account and navigating to the dashboard of the site you want to edit.
Step 2: Access the Wix Editor
From your site’s dashboard, click on the “Edit Site” button to open the Wix Editor, where you can make changes to your website.
Step 3: Open the Page Settings
Select a Page: Click on the page you want to add a social share image to, and then click the “Settings” icon (usually represented by a gear or cogwheel) to open the page settings.
Social Share Settings: In the page settings menu, look for the “Social Share” tab. This is where you can upload and manage your social share image.
Step 4: Upload Your Social Share Image
Choose an Image: Click on the “Upload Image” button to select an image from your computer. Make sure the image is high-quality and relevant to the content of the page.
Optimise for Size and Format: The recommended size for social share images is 1200 x 630 pixels. Ensure your image is in a supported format (JPEG, PNG, etc.) and properly optimised for web use to avoid slow loading times.
Step 5: Add a Title and Description
Enter Title and Description: In the social share settings, you’ll also have the option to add a title and description. This metadata will accompany your image when your content is shared on social media. Make sure it’s engaging and accurately represents the content of the page.
Include Keywords: Use relevant keywords in the title and description to improve the SEO of your social media posts.
Step 6: Save and Publish
Save Changes: After uploading your image and adding the title and description, click “Save” to apply the changes.
Publish Your Site: Click the “Publish” button in the top right corner of the Wix Editor to make the changes live on your website.
Step 7: Test Your Social Share Image
Share on Social Media: Share a link to your page on your social media profiles to ensure the image, title, and description display correctly.
Use Debugging Tools: Use tools like Facebook’s Sharing Debugger or Twitter’s Card Validator to test how your content appears when shared. These tools can also help you troubleshoot any issues with your social share image.
Best Practices for Social Share Images
Consistent Branding: Ensure your social share images align with your brand’s visual identity, including colors, fonts, and logos.
High-Quality Images: Use high-resolution images to avoid pixelation and maintain a professional appearance.
Relevant Content: Make sure the image is relevant to the content of the page to provide clear context and attract the right audience.
Engaging Visuals: Use compelling and eye-catching visuals to stand out in social media feeds and encourage clicks.
Next Steps
Adding a social share image to your Wix website is a simple yet powerful way to enhance your social media presence, improve click-through rates, and strengthen your brand. By following the steps outlined in this guide, you can ensure your content looks professional and engaging when shared on social media platforms. Don’t miss out on the benefits of a well-optimised social share image—update your Wix website today and take your social media strategy to the next level.
If you need help setting the social share image up on your website book a discovery call with Rory by clicking below.
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