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15/101 Adding Your Site's Business Information

Updated: 2 days ago



1️⃣5️⃣ The details added to your site’s business info are displayed in several places, such as in Wix Chat and Wix Invoices.


This is sometimes left blank by Wix users but a missed opportunity in terms of SEO optimisation.


When you add a business name and location to your site's dashboard, Wix automatically creates Local Business structured data markup for your site's homepage and adds it for you. Local Business markup lets you give search engines information about your business and can help improve your website's search results and ranking. Search engines can also use this information to create rich results.


In the digital age, your website serves as the first point of contact between your business and potential customers. Ensuring that your business information is easily accessible and accurate is crucial for building trust and credibility. For Wix users, adding your business information to your website's dashboard settings is a straightforward process that can yield significant benefits. In this blog post, we'll discuss why you should add your business information to your Wix website and provide a step-by-step guide on how to do it.


Why You Should Add Your Business Information to Your Wix Website


1. Enhances Credibility and Trust

When visitors find complete and accurate business information on your website, it establishes trust and credibility. Customers are more likely to engage with a business that appears professional and transparent.


2. Improves Local SEO

Adding your business information, including your address, phone number, and business hours, can significantly improve your local SEO. Search engines prioritize websites with detailed local information, making it easier for potential customers in your area to find you.


3. Facilitates Customer Contact

Providing clear contact information ensures that customers can easily reach you with inquiries, feedback, or service requests. This accessibility can improve customer satisfaction and foster stronger relationships.


4. Consistency Across Platforms

Ensuring that your business information is consistent across all platforms, including your website, social media, and online directories, is essential for maintaining a strong online presence. Inconsistent information can confuse customers and harm your SEO efforts.


How to Add Your Business Information to Your Wix Website


Step 1: Log in to Your Wix Account

Start by logging in to your Wix account and navigating to the dashboard of the site you want to update.


Step 2: Access Your Site's Settings

From your site's dashboard, click on the "Settings" tab located in the left-hand menu. This will take you to the general settings page for your website.


Step 3: Enter Your Business Information

  1. Business Info: In the settings menu, find and click on "Business Info." Here, you can enter essential details about your business, such as the business name, address, phone number, email address, and business hours.

  2. Business Address: Make sure to enter your full address accurately. This is crucial for local SEO and for customers who may want to visit your physical location.

  3. Contact Information: Include a valid phone number and email address. These are essential for customer inquiries and support.

  4. Business Hours: Clearly state your business hours to let customers know when they can reach you. If your hours vary by day, make sure to specify this information.


Step 4: Save Your Changes

After entering all the necessary information, click the "Save" button to ensure your changes are applied.


Step 5: Verify Information on Your Live Site

Once you've saved your business information, navigate to your live site to verify that the details are displayed correctly. Check your contact page, footer, and any other sections where your business information should appear.


Step 6: Update Regularly

Regularly review and update your business information to ensure accuracy. Changes in address, phone number, business hours, or other details should be promptly reflected on your website.


Tips for Optimizing Your Business Information

  • Use Consistent NAP: Ensure your Name, Address, and Phone number (NAP) are consistent across all online platforms.

  • Include Keywords: Incorporate relevant keywords in your business description to enhance SEO.

  • Add a Google Map: Embedding a Google Map on your contact page can help customers find your location easily.

  • Utilize Schema Markup: Adding schema markup to your website can help search engines better understand your business information, improving SEO.


Conclusion

Adding your site's business information to your Wix website dashboard settings is a simple yet powerful way to enhance your online presence. It improves credibility, boosts local SEO, facilitates customer contact, and ensures consistency across all platforms. By following the steps outlined in this guide, you can ensure that your business information is accurate, accessible, and optimized for search engines. Start today to provide your customers with the information they need and to strengthen your business’s online footprint.



If you need help optimising your website, we can help, book a discovery call with Rory by clicking below.




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