1️⃣5️⃣ The details added to your site’s business info are displayed in several places, such as in Wix Chat and Wix Invoices.
This is sometimes left blank by Wix users but a missed opportunity in terms of SEO optimisation.
When you add a business name and location to your site's dashboard, Wix automatically creates Local Business structured data markup for your site's homepage and adds it for you. Local Business markup lets you give search engines information about your business and can help improve your website's search results and ranking. Search engines can also use this information to create rich results.