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12/101 Are all your images optimised?

Updated: 2 days ago

Are all your images optimised?

1️⃣2️⃣ Are all your website images optimised?

In the fast-paced digital world, website performance plays a crucial role in user experience and search engine rankings. One of the most impactful factors on your site's performance is image optimization. If your Wix website is laden with unoptimized images, it can lead to slow loading times, decreased user engagement, and lower search engine rankings. In this blog post, we'll explore why optimizing your images is essential and provide a step-by-step guide to ensure all your images on your Wix website are fully optimized.

Why Optimizing Images on Your Wix Website Matters

1. Improved Page Load Speed

Large, unoptimized images can significantly slow down your website's loading time. Faster-loading websites provide a better user experience, reducing bounce rates and encouraging visitors to stay longer. Google also considers page load speed as a ranking factor, so optimized images can help boost your SEO.

2. Enhanced User Experience

Visitors expect quick and seamless browsing experiences. Optimized images load faster and display correctly across different devices, enhancing the overall user experience and making your site more enjoyable to navigate.

3. Better SEO Performance

Search engines favour websites that load quickly and provide a good user experience. Optimizing your images improves your site's load time, which can positively impact your search engine rankings. Additionally, optimized images with proper alt text improve your site's accessibility and SEO.

4. Reduced Bandwidth Usage

Optimized images consume less bandwidth, which is especially important for users with limited data plans or slower internet connections. This reduction also benefits you by lowering your website's hosting costs and improving overall performance.

How to Optimize Images on Your Wix Website

Step 1: Choose the Right File Format

Selecting the appropriate file format for your images is the first step in optimization.

  • JPEG: Ideal for photographs and images with many colours. JPEGs offer a good balance between quality and file size.

  • PNG: Best for images with transparent backgrounds or those requiring high detail. However, PNG files are usually larger than JPEGs.

  • WebP: A modern format that provides superior compression for images on the web, reducing file size without sacrificing quality. Wix supports WebP, which can be a great option for optimizing your images.

Step 2: Resize Images Before Uploading

Ensure your images are not larger than necessary. Resize your images to the dimensions they will be displayed on your website. Tools like Adobe Photoshop, GIMP, or online services like Pixlr can help you resize images effectively.

Step 3: Compress Images

Compressing images reduces file size while maintaining quality. Use image compression tools like TinyPNG,, or online converters to compress your images before uploading them to Wix.

Step 4: Optimize Images Within Wix

Wix offers built-in tools to help you optimize images directly on your site.

  1. Upload Images to Wix: Log in to your Wix account and go to the Editor.

  2. Access the Image Settings: Click on any image on your site to open the Image Settings panel.

  3. Enable Image Optimization: Wix automatically optimizes images upon upload. Ensure that the "Optimize" option is enabled in the settings.

Step 5: Use Descriptive File Names

Before uploading your images to Wix, rename them with descriptive, keyword-rich file names. This practice helps search engines understand the content of your images, boosting your SEO. For example, instead of "IMG_1234.jpg," use "red-rose-garden.jpg."

Step 6: Add Alt Text

Alt text (alternative text) is essential for accessibility and SEO. It describes the content of the image for search engines and visually impaired users.

  1. Edit Alt Text: In the Wix Editor, click on an image to open the Image Settings panel.

  2. Add Alt Text: Enter a descriptive and keyword-rich alt text in the "Alt Text" field. For example, "Beautiful red rose in a garden."

Step 7: Lazy Load Images

Lazy loading defers the loading of images until they are needed, which can improve your site's performance.

  1. Enable Lazy Loading: Wix automatically lazy loads images on your website. Ensure this feature is active in your site's settings to optimize load times further.


Optimizing images on your Wix website is crucial for improving page load speed, enhancing user experience, boosting SEO performance, and reducing bandwidth usage. By following the steps outlined in this guide, you can ensure all your images are fully optimized, providing a better experience for your visitors and improving your site's overall performance. Start optimizing your images today to reap the benefits of a faster, more efficient, and higher-ranking website.

If you need help optimising your website, we can help, book a discovery call with Rory by clicking below.


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