Wix Website Costs UK: Every Plan, Fee and Hidden Charge Explained (2026)
Below: the plan-by-plan breakdown, the real all-in cost once you factor in domain renewal, email and add-ons, and what hiring a Wix specialist actually runs – written by Rory Buckley at Smoogles Design, a UK-based Wix Studio specialist.
Last updated: 19 May 2026
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SUMMARY
Give me the quick highlights
Wix plans in the UK start at £9 per month and go up to £119 per month on annual billing. For most small businesses that aren't selling online, the cheapest paid plan - Wix Classic Light (£9) or Wix Studio Basic (£9) - is genuinely fine: it removes the wixsite.com URL, removes Wix ads, and lets you use your own domain.
Step up only when you actually need online payments (Wix Studio Standard at £14, or Wix Classic Core at £16) or you hit a storage, CMS or collaborator limit.
Outside the plan itself, expect roughly £10-£25 a year for domain renewal after the free first year, £6.90 a month for Google Workspace Starter if you want a professional info@ email address, and a separate Wix Email Marketing plan (£7.50 to £36.75 per month) only if you actively send newsletters.
If you'd rather have a Wix specialist build it for you, Smoogles Design offers three productised options: a £275 Power Hour, a £1,925 VIP Design Day, or a £4,925 Website in a Week.
Quick pick: if you're not selling anything online, Wix Classic Light or Wix Studio Basic at £9 per month is all you need. If you want online payments, jump to Wix Studio Standard (£14) or Wix Classic Core (£16). And at every comparable tier, Wix Studio is the same price or cheaper than Wix Classic - more on that below.
Wix Studio plans (the newer, agency-grade editor)
Wix Studio is the editor Wix is actively developing in 2026. Five tiers, ranging from £9 per month to an enterprise plan with custom pricing. Prices below are what Wix charges UK customers on annual billing as of 19 May 2026 - verified against wix.com/studio/plans.
Basic
Build online brands
£9/mo
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10 GB media storage
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3 site collaborators
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1,500 CMS items
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Free domain for 1 year
Standard
Accept online payments
£14/mo
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50 GB media storage
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5 site collaborators
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4,000 CMS items
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Free domain for 1 year
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Accept payments
Plus
Capture leads and boost sales
£21/mo
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120 GB media storage
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10 site collaborators
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20,000 CMS items
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Free domain for 1 year
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Accept payments
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Priority support
Elite
Scale business growth
£119/mo
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Unlimited media storage
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100 site collaborators
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10,000,000 CMS items
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Free domain for 1 year
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Accept payments
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Priority support
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Dedicated data infra
Enterprise
Site management for large-scale businesses
Book a demo
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All Premium features, plus:
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Unlimited site collaborators
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Custom CMS quota
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Account-level analytics
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Multi-site management
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Custom integrations
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Dedicated success manager
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Single sign-on (SSO)
Every Studio plan also includes: CDN, free SSL certificate, designer-grade security, full DNS management, expert support, custom domain and unlimited bandwidth.
Wix Classic Editor plans (the original drag-and-drop builder)
Wix Classic is the original Wix editor - four tiers, from £9 per month up to £119 per month for Business Elite. Wix runs frequent promos on Classic (often 50% off the first year on Core, Business and Business Elite), so what you actually pay year one is often well below the headline figure. The numbers below are the standard (post-promo) prices on annual billing.
Light
Get the basics
£9/mo
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2 collaborators
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2 GB storage space
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Light marketing suite
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Free domain for 1 year
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1,500 CMS items
Core
Engage your audience
£16/mo
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5 collaborators
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50 GB storage space
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Basic marketing suite
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Free domain for 1 year
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4,000 CMS items
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Accept payments
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Basic eCommerce
Business
Grow your brand
£25/mo
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10 collaborators
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100 GB storage space
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Standard marketing suite
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Free domain for 1 year
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Accept payments
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Standard eCommerce
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HIPAA compliance
Business Elite
Scale your business
£119/mo
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100 collaborators
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Unlimited storage space
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Advanced marketing suite
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Free domain for 1 year
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Accept payments
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Advanced eCommerce
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HIPAA compliance
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Advanced developer platform
WORTH KNOWING
If you're not selling anything online, the cheapest plan is fine
All you really need from Wix is a paid plan that removes the wixsite.com URL, removes Wix ads, and lets you use your own domain.
The cheapest paid plan on either editor - Wix Classic Light (£9/month) or Wix Studio Basic (£9/month) - gives you exactly that.
The reason most guides default-recommend Core or Standard is that they assume you want to take online payments.
If you don't, save the money and start at Light or Basic; upgrade in five minutes the day that changes.
Is Wix Studio more expensive than Wix Classic?
Short answer: no. At every comparable tier, Wix Studio is the same price or cheaper than Wix Classic. Studio looks more expensive because the name and the agency-grade positioning suggest premium pricing - but the headline figures don't bear that out.
Tier Purpose | Wix Classic | Wix Studio | Difference |
|---|---|---|---|
Top tier (everything) | Business Elite £119/mo | Elite £119/mo | Same price |
Growth tier (more storage, collaborators) | Business £25/mo | Plus £21/mo | Studio saves £4/mo (£48/yr) |
First tier with payments | Core £16/mo | Standard £14/mo | Studio saves £2/mo (£24/yr) |
Entry / no online payments | Light £9/mo | Basic £9/mo | Same price |
So if you're shopping by price alone, Wix Studio Standard at £14 beats Wix Classic Core at £16 for anyone who needs to accept payments - and you get the newer, more responsive editor as a bonus. The catch isn't price; it's that the Studio editor has a steeper learning curve if you're DIY-ing the site without a designer.
ask yourself
Are you on the wrong Wix plan? Three common overspending traps
Most of the small UK businesses Smoogles talks to are paying for a higher Wix tier than they actually need. Here are the three traps that put them there, and how to tell if it's happening to you.
1. You picked by plan name, not by features
"Business" sounds important. "Plus" sounds better than "Standard". "Elite" sounds like the proper choice if you're serious. So people default to the higher tier without checking what they're actually paying extra for. The reality: the only things that change at higher tiers are storage, CMS items, collaborator seats, e-commerce features and (at the top) priority support. If you don't have ten people editing the site, don't have thousands of CMS entries, and aren't running an advanced shop, the names don't matter - use the cheaper tier.
2. The 50% off promo trap
Wix runs 50% off promos on Core, Business and Business Elite most of the year. The discounted headline prices make a higher tier look like a bargain: "Business is half price, £12.50 a month!". The trap is that the tier you didn't need to be on is still costing you more than the tier you actually needed - Core at the same 50% off is £8. Always compare promo-vs-promo at the tier you really need, not promo-vs-full-price across tiers. And remember: the promo lasts a year. Year two pricing is what you'll actually live with.
3. Year-two renewal shock
Related to the promo trap: if you bought on the 50% off, your year-two renewal goes back to the headline price. A site that started at £8 a month becomes £16. A Business plan that started at £12.50 becomes £25. Plan for the year-two number when you choose - not the promo number.
SELF-CHECK
How to tell if you're on the wrong tier (and how much you could save)
Open your Wix dashboard, find your current plan, then look at the next tier down. If you don't use the features that the lower tier doesn't have - more collaborators, more storage, more CMS items, advanced e-commerce - you can downgrade and keep the money. Many Smoogles clients move from Classic Business (£25/mo, often picked on the strength of the name) to Wix Studio Standard (£14/mo) and save £132 a year while gaining the newer editor. The legitimate reasons to be on a higher tier are: you hit the CMS items limit, you need more role seats, you need more storage, you need a specific e-commerce or marketing feature only that tier unlocks.
WHICH ONE
Wix Classic or Wix Studio - which editor should you choose?
Same underlying platform, two different editors. Price is the same (or cheaper on Studio, as just covered), so the real question is which editor fits your situation.
Choose Wix Classic if...
You're building your first Wix site yourself, want polished templates that work right out of the box, and you don't need precision over how the layout responds at every screen size. Classic is more forgiving, the templates are more designer-ready, and the editor surface is friendlier for non-designers. It also runs on 50%-off promos most of the time, so it's often the cheapest real-world choice for year one.
You're hiring a specialist, you're building several sites, or you care about pixel-precise responsive design across desktop, tablet and mobile breakpoints. Studio is the editor Wix is actively developing in 2026 - the layout engine is genuinely responsive (not just "mobile view" of the desktop), it has cleaner code under the hood, and the workflow is built around handing sites off to clients. If Smoogles is building your site, the build will be in Studio.
Wix Classic plan comparison (full feature breakdown)
All the things that change between the four Classic plans, side by side.
Feature | Light | Core | Business | Business Elite |
|---|---|---|---|---|
Priority support | No | No | No | Yes |
HIPAA compliance | No | No | Yes | Yes |
Marketing suite | Light | Basic | Standard | Advanced |
E-commerce features | - | Basic | Standard | Advanced |
Accept online payments | No | Yes | Yes | Yes |
Remove Wix ads | Yes | Yes | Yes | Yes |
Free domain for 1 year | Yes | Yes | Yes | Yes |
CMS items | 1,500 | 4,000 | More | Unlimited |
Storage space | 2 GB | 50 GB | 100 GB | Unlimited |
Site collaborators | 2 | 5 | 10 | 100 |
Promo price (when running) | £9/mo | £8/mo | £12.50/mo | £59.50/mo |
Headline price (annual billing) | £9/mo | £16/mo | £25/mo | £119/mo |
Reading the table: a service business that isn't selling online can live happily on Light (£9/mo) and never need anything else. A service business that takes deposits or sells the occasional thing wants Core. A proper shop wants Business. Almost no UK small business needs Business Elite - it's for high-volume stores or sites that need its advanced developer platform.
Wix Studio plan comparison (full feature breakdown)
And the same breakdown for the four headline Studio tiers (Enterprise is custom-priced, so it's omitted here).
Feature | Basic | Standard | Plus | Elite |
|---|---|---|---|---|
Dedicated data infrastructure | No | No | No | Yes |
Unlimited bandwidth | Yes | Yes | Yes | Yes |
Global CDN | Yes | Yes | Yes | Yes |
Designer-grade security | Yes | Yes | Yes | Yes |
Priority support | No | No | Yes | Yes |
Accept payments | No | Yes | Yes | Yes |
Custom domain | Yes | Yes | Yes | Yes |
Free domain for 1 year | Yes | Yes | Yes | Yes |
CMS items | 1,500 | 4,000 | 20,000 | 10,000,000 |
Site collaborators | 3 | 5 | 10 | 100 |
Media storage | 10 GB | 50 GB | 120 GB | Unlimited |
Headline price (annual billing) | £9/mo | £14/mo | £21/mo | £119/mo |
The Studio table is tighter than Classic - fewer feature gates between tiers, so the upgrade decision is almost entirely about how many CMS items, collaborators or how much media storage you need.
SHOULD YOU
Legitimate reasons to actually upgrade (and how to know)
Most upgrades happen because of plan names and discounts. The actual triggers that justify moving up are narrower than people assume. The list:
You've hit your CMS items limit. The number of database/content entries on your site has exceeded what your current plan allows (1,500 on entry plans, 4,000 on the mid tier, etc.).
You need more site collaborators. You've added someone new to edit the site and run out of seats (2 on Light, 3-5 on lower tiers, 10 on Business/Plus, 100 on Elite).
You need more storage. You've uploaded enough media to bump against the storage cap.
You now need to accept payments and you're on Light or Basic. Step up to Core (£16) or Standard (£14).
You need advanced e-commerce features - multi-currency, abandoned cart recovery, subscriptions, dropshipping. That's Business or Business Elite on Classic, or Plus/Elite on Studio.
You need HIPAA compliance for handling health data. That's Business or above on Classic.
If none of the above describes you, you almost certainly don't need to be on a higher tier than you're on - and you may be able to drop a tier.
WHAT DO I GET
What's included in every paid Wix plan
Every paid Wix plan in the UK includes hosting, a free SSL certificate, a free custom domain for the first year, access to the Wix App Market, the SEO Wiz onboarding tool, mobile-responsive design and Wix's built-in analytics. Hosting being included is the big one. Wix is not like WordPress, where you have to buy hosting separately - the plan price is the plan price.
NEED TO KNOW
The hidden costs of a Wix website
This is where new Wix sites often go over budget. The plan price covers the platform; everything below gets billed separately.
Domain renewal
The first year of a custom domain is free with any paid plan. After that, renewal runs roughly £10-£20 per year for a standard .com or .co.uk, more for premium domains. Wix isn't always the cheapest registrar - if cost matters and you don't mind the extra step, you can buy from a third party (Namecheap, Google Domains) and connect it.
Premium apps
The Wix App Market is full of useful tools - booking systems, social feeds, advanced SEO tools, email marketing extras. Many are free, but premium apps can run from £5 to over £50 per month per app. Subscriptions to two or three premium apps can easily double your monthly Wix bill, so pick deliberately and review them every six months.
Professional email address (Google Workspace)
Wix doesn't include email hosting in any of its plans. To get a professional info@yourbusiness.co.uk address, the standard option is Google Workspace Starter at £6.90 per user per month (£82.80 per user per year). That's the entry tier; Standard and Plus go up to £13.80 and £20.70 per user per month if you need more storage or admin features. Microsoft 365 is the obvious alternative at similar money. This is the most commonly forgotten line item in a Wix budget.
E-commerce transaction fees
Wix itself doesn't charge transaction fees on top of your plan, but your payment processor will. Wix Payments, Stripe and PayPal all sit in the 2 to 3% per transaction range, with small fixed amounts on top. For a service business taking a handful of deposits a month, it's invisible. For an actual shop, it's worth modelling.
Storage and bandwidth overages
Each plan has limits. If you're regularly uploading large media files, or your traffic surges, you may bump into them. The fix is normally an upgrade to the next plan tier rather than a separate top-up - worth knowing before it bites.
Backup and security extras
Wix handles server-side security and basic backups, but if you want full version history or third-party security tooling, that's extra. For most small-business sites it isn't a real cost; for sites where downtime is expensive, plan for it.
Wix Email Marketing pricing (a separate add-on)
This is the bit most people miss when modelling Wix costs: Wix Email Marketing is sold separately from your site plan. If you want to send newsletters, automated campaigns or marketing emails to your customer list, you'll need an additional Email Marketing subscription on top of your Wix Core, Studio or whichever plan you're on. (You can still send the occasional one-off email for free from your Wix dashboard - the plans below are for active email marketing.)
Essential
Occasional communications
£7.50/mo
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500 monthly emails
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Drag and drop editor
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Designer-made templates
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Automated emails
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Segment audiences
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Custom reports
Core
Top plan for frequent campaigns
£18/mo
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5,000 monthly emails
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Drag and drop editor
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Designer-made templates
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Automated emails
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Segment audiences
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Custom reports
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Remove Wix branding
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Schedule emails
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Send from multiple addresses
Advanced
Large businesses and organisations
£36.75/mo
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1,000,000 monthly emails
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Everything in Core
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Send from multiple email addresses
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Generate email content using AI
Wix Email Marketing pricing accurate as of 19 May 2026, billed annually.
Wix domain costs explained
Your first year of a custom domain comes free with any paid plan, so there's no domain cost in year one. From year two onwards, domain renewal typically runs:
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.com: roughly £10-£15 per year
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.co.uk: roughly £10-£12 per year
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Premium domains (short, dictionary words, exact match): £50 to several thousand pounds
You can either renew through Wix or buy your domain from a registrar like Namecheap or Google Domains and connect it to your Wix site. Wix's renewal prices are competitive but not the cheapest. If you have lots of domains, third-party is worth it. For one or two, the simplicity of having everything in one place usually wins.
Wix hosting costs - the good news
This is where Wix is genuinely simpler than WordPress: hosting is built into the plan price. There's no separate hosting bill, no server to manage, no plugin to keep up to date, no "your hosting provider has emailed you about a renewal" to deal with. Wix handles the infrastructure - the CDN, the SSL certificate, uptime - and rolls it into the monthly plan.
If you've come from a WordPress or self-hosted background, this is often the biggest hidden saving. Where WordPress hosting alone can run £10-£30 per month for anything decent, Wix's £16 Core or £14 Studio Standard plan includes the lot.
Wix e-commerce pricing in detail
If you want to sell on Wix, you need at least the Core plan on Classic (£16/month) or the Standard plan on Studio (£14/month). Both let you take payments. The Business plan (£25/month) gives you the proper e-commerce feature set - multi-currency, abandoned-cart recovery, advanced product fields. Business Elite (£119/month) is where you'd go for serious online stores with subscriptions, dropshipping or multi-channel selling.
On top of the plan, expect payment-processor fees of 2 to 3% per transaction (Wix Payments, Stripe, PayPal), and possibly extra apps for shipping integrations, accounting sync or marketplace listings. Wix itself does not take an additional percentage on top of the processor's fee.
Annual vs monthly billing - which is cheaper?
Annual billing is significantly cheaper - usually around 30 to 40% less per month than monthly billing for the same plan. Wix promotes the annual numbers most heavily because they're the lower ones. If you know you're sticking with Wix for at least a year, annual is the obvious choice. If you're trialling, start monthly and switch when you're confident.
How much does a professional Wix website cost?
This is the question almost every other guide skips. The plan price is what Wix charges you. The actual cost of having a good Wix site live includes the build - and that's where the numbers spread out. Smoogles Design works in three productised tiers so you can pick by scope, not by guessing what an open-ended quote will turn into.
Option | Price | What it's for | Time |
|---|---|---|---|
DIY | £9-£119/mo plan only | Build the site yourself | Your time |
Power Hour | £275 | One-off help on something specific – layout, SEO, app install, mobile fix | 1 hour live over Zoom |
VIP Design Day | £1,925 | Full Wix Studio migration or new site build in a single day | 1 day |
Website in a Week | £4,925 | Larger custom Wix Studio build with full design, SEO and launch | 1 week |
These are real prices, not theoretical ranges. They're what Smoogles Design actually charges UK small businesses for Wix work in 2026. Most projects fall into one of the three productised tiers; for anything that genuinely needs custom development beyond a week's scope, the same rates carry forward.
HIRE A SPECIALIST
Want help with the build, not just the plan?
Smoogles Design is a Wix Studio specialist based in Bath, working with small businesses across the UK. Three productised options: a £275 Power Hour to fix something specific live over Zoom, a £1,925 VIP Design Day for full Wix Studio migrations or new site builds in one day, or a £4,925 Website in a Week for larger custom Wix Studio builds with full design, SEO and launch.
Is Wix worth paying for in 2026?
Honest answer: it depends what you're comparing against.
For UK small businesses that want a professional, easy-to-edit, well-hosted website without managing infrastructure, Wix at Light, Basic, Core or Studio Standard is excellent value. For high-volume e-commerce, custom-coded applications, or unusual integrations, it's worth checking whether the platform fits your edge case before committing.
Wix vs Squarespace, WordPress and Webflow - which is cheapest?
Comparison-shopping is one of the most common queries around Wix pricing - SE Ranking data for UK searches shows huge volume around 'website builder' (14,800/mo), 'best website builder' (5,400/mo) and 'make a website' (740/mo). Here is how Wix sits against the obvious alternatives at roughly equivalent feature tiers.
Platform | Entry Paid Plan | Equivalent of Wix Core | Hosting | Notes |
|---|---|---|---|---|
WordPress (self-hosted) | £0 (software free) | £10-£30/mo hosting + theme | Separate | Most flexible; most maintenance |
Webflow | ~£11/mo (Basic CMS) | ~£18/mo (CMS) | Included | Designer-favourite; steeper learning curve |
Squarespace | ~£13/mo (Personal) | ~£20/mo (Business) | Included | Polished but pricier; cleaner design defaults |
Wix Studio | £9/mo (Basic) | £14/mo (Standard) | Included | Newer agency-grade editor |
Wix Classic | £9/mo (Light) | £16/mo (Core) | Included | Original drag-and-drop builder |
At the entry tier Wix is the cheapest of the hosted builders (£9 vs Squarespace's ~£13 and Webflow's ~£11). At the payments-enabled tier Wix Studio Standard at £14 still undercuts Squarespace Business (~£20) and Webflow CMS (~£18). WordPress is theoretically cheaper but only if you don't value your time on hosting setup, updates, security and backups - all of which Wix bundles in.
So if cost alone is the deciding factor and you don't want to manage infrastructure: Wix wins, with Wix Studio winning the value-for-money tier when you need payments. (Squarespace and Webflow prices above are approximate UK figures as of May 2026; verify on the official sites before quoting them in client conversations.)
Tips to keep your Wix costs down
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If you don't take online payments, start on Wix Classic Light or Wix Studio Basic at £9 per month - not Core or Standard. Upgrade in five minutes the day you need to.
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Compare promo-vs-promo at the tier you actually need, not promo-vs-full-price across tiers. A lower tier on the same promo will always beat a higher tier on the same promo.
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If you need payments, Wix Studio Standard (£14) is £2/mo cheaper than Wix Classic Core (£16) and gives you the newer editor.
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Plan for the year-two renewal number, not the year-one promo number, when picking your tier.
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Use the free apps before reaching for premium ones - most of what people pay for is already in the free tier.
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Pay annually. Monthly billing costs roughly 30 to 40% more for the same plan.
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For professional email, Google Workspace Starter at £6.90 per user per month is the standard call.
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Don't subscribe to Wix Email Marketing on autopilot. If you're not actively sending campaigns, you don't need a paid plan.
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If you need a designer's help but not a full build, a Power Hour (£275) is much cheaper than scoping a small project from scratch.
FAQ
Got a Wix project in mind?
I work with businesses to create websites that actually work for them (and look pretty good too). Share your project details and I'll recommend the best next step - whether that's a £275 Power Hour, a £1,925 VIP Design Day, a £4,925 Website in a Week, or just a candid second opinion.